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Email Marketing Certification Course | Email Marketing Short Term Training

Learn how to use Mailchimp, grow an email subscriber list, and build high-quality email marketing campaigns!

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  • (2306 Reviews)
  • 4507 User Enrolled
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  • Course Includes
  • Certificate
  • 30+hours classes
  • Mock Interview
  • Resume Building Session


What you will learn

  • Understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation
  • Design compelling landing pages, lead magnets, and calls-to-action that convert to sales
  • Nurture leads and grow your brand by providing value and developing rapport
  • Break through customers’ false beliefs and resistance that hold them back from buying
  • Write email subject lines that get opened
  • Write persuasive emails with irresistible offers your customers can’t refuse
  • Turn your tribe of ideal clients into raving fans by speaking their language and understanding their motivations
  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google

Requirements

  • You should be familiar with basic Email You should be able to communicate effectively in written and spoken English

Description

Change your business through email marketing and digital marketing.

Many times when we listen to email marketing and digital marketing it can be intimidating. However, in this course we will give you a step-by-step guide and strategies that will empower you to know what to do with your email marketing and digital marketing campaigns.

 

Do you have lead magnets that are not working?

An email that is not being opened?

Or, email campaigns that are not converting to sales?

Or, are you new to marketing, you don't know where to start, don't you want to waste time ... and fix it right from the start?

Writing sales-receiving emails is probably the most profitable skill for you, and it does not matter whether you own a business or work as a freelancer. Email marketing and digital marketing is a skill that you have to succeed as an online marketer.

 

Email marketing and digital marketing can be complex, difficult and overwhelming. You might think that you have to spend hours coming up with amazing emails while giving away your best content for free. Well, the good news is that there can be no further truth.

 

You can create highly effective email and digital campaigns, which are automatically saving you time and effort — and which convert to sales.

 

You just need to understand some important principles. And if you apply these principles and our proven wealth-building formula then you will create a profit-pulling email marketing and digital marketing campaign on demand.

 

So, whether you are experienced in email marketing and digital marketing and you want to upgrade your skillset or you are just getting started, in this course, you will learn LEGE EDGE PSYCHOLOGY & STRATEGY for digital email marketing and digital marketing campaigns. We will teach you many up-to-date tools and techniques, including the # 1 MOST critical factor that many digital marketers remember: the psychology behind consumer behaviour!

 

We want to save you hours, or even years, of research, trial, error, and frustration from the best SECRETS that we have learned through our extensive study and teach with over a decade of experience.

 

You will learn how to:

  • Design email campaigns, autoresponder sequences and marketing automation that convert to repeated sales.
  • Create a landing page and lead magnets that generate leads for you on autopilot
  • Use the little-known subject line type that opens, clicks, and sells more than any other type. (Also formula of how to write them)
  • Use the odd "Lightbulb Moment" email (understand this one strategy and you'll be able to create a virtual money-machine on demand)
  • Send your email at the best time and day of the week and generate a flood of sales
  • Use a rarely used email strategy that gets your audience to write your emails for you practically
  • Use the best type of sentence opener that makes it almost impossible for qualified subscribers to stop reading your email
  • Design and structure your email in a way that guarantees people to read every last word
  • Skip hours of research and get an endless list of proven email ideas
  • Understand the technology behind email campaigns ranging from simple autoresponder and responsive sequences to full marketing automation, split-testing and tracking (using Mail Chimp and ClickFunline).
  • Create profit-pulling emails from your own life stories (even if you think they sound boring or random)
  • Get inside your customers' heads and develop relationships with them that turn them into avid fans

 

You will learn the psychological principles that are important to the success of your email marketing campaigns. When you use the right formulas, you can make sales and develop trust with your audience without making sales or pushing. You'll learn the right balance of value-giving content and sales persuasion, so you can get the most out of your email marketing.

 

So, are you ready to change your marketing? If enrolled now, we look forward to seeing you in the course!

 

Study Material:

Section 1: What is Email Marketing and Digital Marketing?

Lecture 1: Getting Started with Email Marketing and Digital Marketing

Lecture 2: Why Email Marketing and Digital Marketing, and the Psychology Behind it, Matters

Lecture 3: 3 Key Elements of Email Marketing and Digital Marketing

Lecture 4: Use the 5 Principles of Persuasion so that you never hard-sell anything

Lecture 5: Converting Customers with Email Marketing and Digital Marketing

Lecture 6: Making Ravan fan

 

Section 2: Marketing Psychology: Getting Into Your Customer's Mind

Lecture 7: Upcoming Action Paralysis and Risk Spread

Lecture 8: Identifying and understanding your tribe of ideal customers

Lecture 9: Selling Your Avatar Despite Email Marketing and Digital Marketing

Lecture 10: Ask Email Marketing and Digital Marketing Campaigns

 

Lecture 11: Speaking your tribe's language in your email marketing and digital marketing

Lecture 12: Knowing Your Value and Setting Your Price

Lecture 13: Understanding 3 Types of Buyers for Your Email Marketing and Digital Marketing

Lecture 14: Buyer # 2: Spendthrift

Lecture 15: Buyer # 3: Average Expense

 

Section 3: Lead Generation Using Landing Pages and Lead Magnets

Lecture 16: Leads: What is a Lead and Why is it Important in Email and Digital Marketing

Lecture 17: Lead Magnets 1: Choosing Lead Magnets for Email Marketing and Digital Marketing

Lecture 18: PSYCHOLOGY Tips: instant gratification and anticipation

Lecture 19: Lead Magnet 2: Modeling Success for Email Marketing and Digital Marketing

Lecture 20: Landing Page 1: Creating a Compelling Landing Page (opt-in page)

Lecture 21: Landing Page 2: Components of a Capture Page

Lecture 22: Call to action in email marketing and digital marketing

Lecture 23: Creating a confirmation page and confirmation email

Lecture 24: Sales pages: what they are and why they are better than webpages

 

Section 4: Driving Traffic to Your Landing Pages in Email Marketing and Digital Marketing

Lecture 25: Driving Traffic to Your Email Marketing and Digital Marketing

Lecture 26: Paid Advertising for Your Email Marketing and Digital Marketing

Lecture 27: Collaboration and Referral for Your Email Marketing and Digital Marketing

Lecture 28: Social organic in email marketing and digital marketing

Lecture 29: Content Marketing Email Marketing and Digital Marketing

 

Section 5: Email Marketing and Digital Marketing: Technology

Lecture 30: Basics: Email Campaigns and Sequences

Lecture 31: Setting Up Your Automatic Email Sequence Part 1

Lecture 32: Setting Up Your Automatic Email Sequence Part 2

Lecture 33: Tracking, Analytics and Segmentation Testing

 

Section 6: Designing an Email Campaign 1: Leads to Nutrition

Lecture 34: Introduction to Creating an Email Marketing Campaign

Lecture 35: PSYCHOLOGY TIPS: Small commitments (foot in door technique)

Lecture 36: PSYCHOLOGY TIPS: Door to Face Technique

Lecture 37: PSYCHOLOGY Tips: "Yes" Theory

Lecture 38: Your Email Toolkit in Email Marketing and Digital Marketing

Lecture 39: # 1 Email Marketing Secret Ingredient

Lecture 40: Breaking the Wrong Beliefs in Email Marketing and Digital Marketing

Lecture 41: Story Workshop for Email Marketing and Digital Marketing

Lecture 42: Story Workshop Examples

Lecture 43: PSYCHOLOGY TIPS: Developing synergy

Lecture 44: How to Write a Branding Email

Lecture 45: Branding Email Examples

Lecture 46: How to Write a Direct Marketing Email

Lecture 47: Direct Marketing Email Examples

Lecture 48: How to Write a Content Email

Lecture 49: Content Email Examples

Lecture 50: PSYCHOLOGY Tips: Reciprocity

 

Section 7: Designing an Email Campaign 2: Persuasion

Lecture 51: Motivational Sales Email Part 1

Lecture 52: Motivational Sales Part 2

Lecture 53: Sales Email Examples

Lecture 54: PSYCHOLOGY TIPS: Seeding: Secret to Soft-selling

Lecture 55: PSYCHOLOGY TIPS: Social Evidence

 

Section 8: Building profitable campaigns

Lecture 56: Introduction in building a profitable campaign

Lecture 57: 2 types of email campaigns

Lecture 5 Cho: Choosing Your Campaign Strategy

Lecture 59: Sales Funnel Secrets

Lecture 60: PSYCHOLOGY TIPS: That's not all!

 

Section 9: Crafting Emails That Open

Lecture 61: Introduction to draft email

Lecture 62: Subject line secrets

Lecture 63: Best Email Schedule

Lecture 64: Design Principles That Get More Clicks

 

Section 10: Wrap-up

Lecture 65: Congratulations and What's Next

 

 

Who is this course for:

  • Beginner and experienced email marketers who want to learn the leading email marketing strategies and the psychology behind them
  • Online marketers, eCommerce sites, affiliates, life coaches, infopreneurs (information products), bloggers
  • Whoever wants to optimize their email marketing increases traffic, open-rate, conversions and sales
  • Whoever currently has a list, even if you have a list (now develop your automated email campaign, you have it ready when you have the list)
  • Anyone who wants to create a high converting email sequence using proven formulas to maximize sales
  • Whoever feels that they struggle with writer's block and wants the best strategy to come up with endless, profitable email ideas.

 

 

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About the Instructor

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About the Instructor

SIPL Training consists of a strong portfolio Training program since 2007. SIPL Training institute defines the High-End Training which is the latest and the updated training to fill the gap between the students and the corporate. The candidates are working in Big MNCs after getting training. SIPL offer, Digital Marketing Training , HR Practical Training, Python Training, SEO Training, Social Media Marketing Training, SAP FICO Training, SAP SD, Training SAP HR Training, SAP MM Training, HVAC Training, Revit MEP Training, PHP, WordPress Training, Asp.Net Training, many more...only 8-10 candidates in a batch.